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Managing Web Content Can Be Grueling

Publishing a few pages on the Web is embarrassingly easy. Getting a group of people to do so effectively is difficult. And getting many groups to create a combination of static and dynamic pages, tracking revisions, setting up workflow, and making the framework scalable and secure is nearly impossible without the right tools.

cmThis is illustrated only too well at Gannett Co. Inc., which publishes USA TODAY, USA Weekend and dozens of regional publications. Recently at Gannett headquarters in Arlington, Va., I examined Web content management packages that could enable easier and more consistent publishing and design of Gannett’s intranet content.

Gannett’s early experiments with designing and maintaining departmental intranet sites used readily available Web authoring software that lacked the ability